The agency GfK asked a thousand smokers which colour they found most visually offensive, with a view to covering cigarette packets with it. Pantone 448C, or opaque couché – which also happens to be my stage name – came out top. Respondents associated the colour with “dirty”, “death”, and “tar”.
Plain cigarette packaging has arrived, but will it reduce smoking?
The colour was deployed on plain cigarette packaging in Australia, with health warnings, and early signs are that sales of the noxious weed have fallen. ...