Perhaps one of the best anti-smoking ads ever created
Ogilvy Asia created ‘Smoking Kid’, an ad for Thai Health Promotion Foundation [THPF]. In the ad kids ask for a light from an adult smoker, all the smokers share reasons why the kids should not smoke. The kids then ask why they are smoking and hand the smoker a piece of paper which reads, ‘You worry about me, but why not about yourself?’
http://www.youtube.com/watch?v=-gV9_P2Oc3U&feature=player_embedded#!